Digital Service Innovation Enabled by Big Data Analytics - A Review and the Way Forward

Service innovation is attracting attention with the expanding service industries and economies. Accompanied by major developments in ICT and sensory and digital technologies, the interest in digital service innovation (DSI), both from academia and industry, is increasing. Digitization and the accompanying technological advancements are leading to phenomena that call for extensive research in relation to service innovation; one of which is big data analytics (BDA). In this paper, we review the DSI literature and explore how BDA can contribute along the different dimensions of DSI. The ex post literature suffers from the lack of such studies. Accordingly, we suggest a research agenda for BDA-enabled DSI, motivated by emerging research gaps, as well as opportunities and guiding research questions. It is expected that such research agenda will contribute to shape an ex ante research efforts in an attempt to advance the state-of-the-art in BDA-enabled DSI.